Vincent Williams
Product engineer in Berlin. I build small, durable software and think about how AI changes the way we decide.
About
I started as an iOS developer and never really stopped building. I spent more than seven years in Beijing (I still speak Mandarin), sharpened my craft in Chicago’s software and startup scene, and now live in Berlin. Along the way I co-founded Matchup, now Stridekick, which gets groups moving through friendly fitness challenges. These days I care most about what happens after AI makes starting things cheap: choosing what is worth building, and building it to last. I’m a husband and dad, and I still love building products, learning, dancing and travelling.
Now
I work on AI-driven product validation: finding out, quickly and honestly, which ideas deserve to be built. On the side I’m building the two things below, writing in public again, and planning the next long road trip.
Updated September 2026
Things I’m building
- Imediant AI adoption for mission-driven organisations: helping small teams put AI to work, and keep the know-how in-house.
- Roadtrip Labs A small, bootstrapped product studio I run with a long-time friend. The first app is a breathwork app.
Writing
- Deciding is the new bottleneckComing soon
- Build for the shock: notes on antifragile softwareComing soon
- Your team’s second brain should be a folder of markdownComing soon